Aaron J. Curiel
Chef & Owner
Aaron's rich culinary passion dates back to his great grandfather, Joe Romo, who owned and operated "The Holbrook Bakery" in Holbrook Arizona. Joe passed away in 1979 though his legacy was continued through his son Esequiel Romo, or Sikie as he was known around town. The Romo legacy of fresh baked donuts, cakes, & pastries was well known in the Holbrook and throughout Northeastern Arizona. Aaron's mother, Elaine, told stories of gathering money and skipping class to go down to the shop just to buy fresh donuts for the class.
Aaron began his culinary journey his freshman year of high school in 2004 with a class called "Foods 1" taught by Kay Shores. He loved this class so much he took "Foods 2" the following year followed by "Culinary 1-4" for the remainder of his high school tenure. He competed in five competitions during that time walking away with a Bronze, two Silver, a Gold, as well as a First Place Team win, along with attending a National Culinary Competition.
Aaron advanced to The Art Institute of Phoenix where he earned his way onto the Dean's List for three consecutive semester's. Graduating in 2006 he wasted no time and began work in his industry as a Tournant Chef to learn every aspect of the kitchen before settling on his passion of working with sweets. He displayed the want to learn, excel, and create nothing but the best. A value which he still holds to this day.
In 2010 he began laying the foundation for what is now "The Velvet Buttercream". He began pouring endless hours and money into his R&D projects to bring you the best he has to offer. No stone has been left un-turned, no cup of sugar left uncooked. He is truly in it to change your perceptions by combining new modern with old classical.
Many thanks go to his mentor's: Executive Chef Matt Simon, Marketing mentor Bobby Gordon, Graphic Design Artist Kevin Hustler, Bakery Manager Breanna VanHouten, Cake Decorator Joseph Valenzuela, Morgaine Purdue, Andrew Therault, and Business Owner @Persnikkity's - Nikkie Rose, and last but definitely not least Mrs.Kay Shores Culinary teacher at Blue Ridge High School.
Mother to The Velvet Buttercream's owner, Aaron. Elaine is our office manager helping with emails, invoicing, and phone calls. Be sure give her a warm welcome if you get an email from her!
Cousin to The Velvet Buttercream's owner, Celeste is a part time baker helping out when needed. Celeste is a recent graduate of AiPX with a major in photography, and minor in Culinary Arts.
Our Mission Statement
The Velvet Buttercream was born out of the desire for new and inspired baked goods with simple pricing. We strive to bring you unique flavors, fun designs, and a little pizzazz to the every day cake. Cakes are a celebration of something special in your life and we want to make sure that cake is just that little bit over the top. We are a carefully crafted business with new and old recipes that are time tested and passed through three generations of my family.
Welcome to The Velvet Buttercream
Aaron J. Curiel
Chef & Owner