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Join the team

Want to join The Velvet Buttercream team?

  • We are looking for self motivated employees who are talented with buttercream, fondant decorating.

  • If you're great with customer service we are also looking for bakery clerks!

  • All positions share tips

Meet the team

Chef Aaron

Aaron's rich culinary passion dates back to his great grandfather, Joe Romo, who owned and operated "The Holbrook Bakery" in Holbrook Arizona.  Joe passed away in 1979 though his legacy was continued through his son Esequiel Romo, or Sikie as he was known around town.  The Romo legacy of fresh baked donuts, cakes, & pastries was well known in the Holbrook and throughout Northeastern Arizona.  Aaron's mother, Elaine, told stories of gathering money and skipping class to go down to the shop just to buy fresh donuts for the class. 

Aaron J. Curiel

Chef & Owner

Aaron began his culinary journey his freshman year of high school in 2004 with a class called "Foods 1" taught by Kay Shores.  He loved this class so much he took "Foods 2" the following year followed by "Culinary 1-4" for the remainder of his high school tenure.  He competed in five competitions during that time walking  away with a Bronze, two Silver, a Gold, as well as a First Place Team win, along with attending a National Culinary Competition.

Aaron advanced to The Art Institute of Phoenix where he earned his way onto the Dean's List for three consecutive semester's.   Graduating in 2006 he wasted no time and began work in his industry as a Tournant Chef to learn every aspect of the kitchen before settling on his passion of working with sweets.  He displayed the want to learn, excel, and create nothing but the best.  A value which he still holds to this day.

In 2010 he began laying the foundation for what is now "The Velvet Buttercream".  He began pouring endless hours and money into his R&D projects to bring you the best he has to offer.  No stone has been left un-turned, no cup of sugar left uncooked.  He is truly in it to change your perceptions by combining new modern with old classical.

Many thanks go to his mentor's:  Executive Chef Matt Simon, Marketing mentor Bobby Gordon, Graphic Design Artist Kevin Hustler, Bakery Manager Breanna VanHouten, Cake Decorator Joseph Valenzuela, Morgaine Purdue, Andrew Therault, and Business Owner @Persnikkity's - Nikkie Rose, and last but definitely not least Mrs.Kay Shores Culinary teacher at Blue Ridge High School.

Elaine

Elaine

Manager

Mother to The Velvet Buttercream's owner, Aaron.  Elaine is our office manager helping with emails, invoicing, and phone calls.  Be sure give her a warm welcome if you get an email from her!

Anilu

Anilu

Cake Decorator

Anilu is a very talented cake decorator and helps out the shop during our busiest days. She makes a lot of the display cakes and small desserts that you see in our case every weekend! She comes to us from Starbucks where just by chance we had spoken about cake decorating and she had expressed interest.

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Qiara

Cake Decorator

Qiara is our display case cake decorator and comes to us from Whole Foods. She keeps our display case looking spectacular as well as helping out with cake orders when we need the support. Qiara joined our team in 2024, be sure to say hi!

Kurtis

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Baker

Kurtis joined our team in December and is a recent Culinary school graduate looking to continue his education. We are more than excited to teach him everything we know, be sure to say hi next time you see him!

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Danika

Bakery Clerk

Danika is the niece to our owner, Aaron. She's always had an interest in the business and now she works with us on the weekends. You may from time to time see her decorating some cupcakes, or other little projects. Be sure to say hi!

Wendy

Wendy

Manager

Wendy has been with us since day 1 at the shop, she has been a very integral part of our team here! She's a very talented cake decorator and comes to us from California where she was a bakery manager. Wendy was promoted to Manager and is also our lead cake decorator!

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Mayra

Cake Decorator

Mayra just joined our team in November, she has a good amount of cake decorating experience. We are excited to see how far we can go with her in our team!

Emily

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Baker

Emily joined our team in September and has done a great job of learning the in's and out's of the bakery. She has quickly become an integral part of our team.

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Bakery Clerk

Samantha is a new hire at the bakery, she has quickly become an integral part of our team and is wanting to learn more of the baking side of things. We are very excited to have her on the team!

Samantha

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AJC

oncepts LLC.

2015-2025

Family owned and operated Since 2015

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